Product and launch
SearchLocal
One test commercial became a three-film campaign.
A connected commercial system combining believable local-business scenes, product motion, voiceover, editing, sound, and reusable campaign assets.
- Campaign systems
- AI video production
- Motion and 3D
The opportunity
SearchLocal needed short commercials that could introduce a local-business problem, make the platform useful at a glance, and close with a clear promotional action.
The first assignment was intentionally small. It gave the client a low-risk way to evaluate the creative direction, product animation, pacing, and production reliability before expanding the engagement.
The production challenge
Each film had only 30 seconds to establish a recognizable business situation, introduce the platform, show selected features, and land a direct call to action.
Generated lifestyle scenes, interface animation, typography, voiceover, music, and sound had to feel like one commercial rather than a collection of disconnected assets.
The solution
We built each film around a simple sequence: establish the business need, introduce SearchLocal as the next step, demonstrate selected product value, then close with a campaign-ready message.
The visual system was designed to support more than one script. Product motion, end cards, voice treatment, and reusable files created a production foundation the client could carry into additional commercials.
What we delivered
A production scope built around the story, channels, and materials the project genuinely required.
- Three 30-second Full HD commercials
- SearchLocal interface and dashboard animation
- AI-assisted local-business and customer scenes
- Voiceover updates, music, and sound design
- Reusable promotional end-card assets
- Alternate exports and file conversions
- Client
- SearchLocal
- Industry
- Local business technology
- Studio
- Elite Videopreneurs
- Lead
- Raffy Dematawaran, founder and lead creative
- Year
- 2026
The outcome
The approved test developed into two additional commercials and a broader production relationship.
The finished package gave SearchLocal three distinct campaign messages plus reusable assets for future promotional updates.
“Don't waste time like we did - hire Raffy today.”
Capabilities used
Explore the production services behind this work and the ways they can be shaped around a new brief.
