Product and launch
Spinoora Claymation Product Ad
Claymation look development became a vertical product-ad concept.
A proposal-stage advertising study that translates a tactile claymation direction into a clear, social-first product story.
- Product ads and creator content
- Character and stylized animation
- AI video production
The opportunity
A product pitch becomes more persuasive when the buyer can see both the proposed visual world and how that world performs as an actual advertisement.
The concept needed to turn a playful tactile aesthetic into an understandable product message suited to social placement.
The production challenge
Claymation-style imagery can attract attention while still obscuring the product or offer. The creative needed to preserve the handmade appeal without weakening clarity.
It also required consistent product presentation across portrait advertising and a wider visual-development reel.
The solution
We separated the work into two connected films: a vertical concept focused on message and product, and a landscape reel focused on the range and consistency of the visual direction.
The production combined style development, controlled generation, product continuity, copy hierarchy, sound, and platform-aware editing.
What we delivered
A production scope built around the story, channels, and materials the project genuinely required.
- 34-second vertical product-ad concept
- 26-second landscape claymation style reel
- Product and character look development
- Copy, edit, sound design, and social-first finishing
- Client
- Prospective client proposal
- Industry
- Consumer product advertising
- Studio
- Elite Videopreneurs
- Lead
- Raffy Dematawaran, founder and lead creative
- Year
- 2026
The outcome
The two-film system makes the proposal easier to evaluate by showing both the creative territory and a finished example of how it could sell the product.
This is proposal-stage work created for a prospective client. It is not presented as a released campaign, an endorsement, or evidence of commercial performance.
Capabilities used
Explore the production services behind this work and the ways they can be shaped around a new brief.
